WW Tire will be recognized at Acts of Excellence event

The Acts of Excellence program, sponsored by Sanford Health connects us with individuals and organizations who are building a culture of excellence in South Dakota, one act at a time. Please join us and area inductees to celebrate this Act of Excellence on Thursday, April 15th, 2021, from 4:30 to 6:00 pm CT at the Lake Area Tech College, Event Center Level 4, in Watertown South Dakota.

WW Tire Shows Relentless Drive to Satisfy Customers

After years of working for other employers in the tire business, Wayne Weelborg took the challenging step in 1975 of starting his own business. What began as a modest tire shop has grown into a sustainable family operation with locations in several South Dakota cities. More important than the locations is the customer base, because customer satisfaction has been the driving force for WW Tire from the day it opened. 

Struggling at first to find the necessary financing, Weelborg got the boost he needed when a local business leader, Bill Ward, recognized the drive and determination of the young entrepreneur and offered to help turn the dream into a reality. From the start, it has been a family affair, with Wayne directing operations and his wife Sue, handling the books. They paid off the initial loan within their first year of operation, and over the years expanded into Watertown, Brookings, Pierre/Fort Pierre, Winner, Huron, and Clark. Over the years, each of the Weelborg children joined the business, as did their spouses. 

Local folks say Wayne’s relationship with customers and his relentless desire to provide outstanding customer service represent a daily pursuit of excellence worthy of recognition.